After finding out that adding lots of content to your site can help with anything from visitor engagement to search rankings, many businesses think one of the easiest methods of doing this is to copy and paste from another company’s website. This could be anything from reposting an educational guide to passing off web page [...]
As much as businesses plan for every eventuality, any type of interruption can harm your bottom line. This includes closing down while structural work is carried out on your building, personal circumstances or a global pandemic! Whatever the reason the normal flow of business has been disrupted, many companies worry that the recovery time will [...]
In uncertain times or when you face business interruptions, it’s easy to jump the gun and focus on reducing outgoing costs without considering the long term impact. A key example of this is pausing SEO services. While it can be tempting to reduce your spending, it’s essential you understand the effects this can have rather [...]
While your website is one of the first places potential customers look for information about your services, many will also search for reviews from others who have hired you before. If you’re a trade business, you’ve probably set up profiles on websites such as checkatrade.com or trustatrader.com. This gives you further opportunities to outline the [...]
Whether you’re writing your own meta tags or not, there are some tips you can follow to help make the most out of the characters you have available to display. Follow our simple guide to getting meta tags right by treating them like any other piece of copywriting for your website. […]
Once you’ve created a professional website, it would be easy to think that’s all you need to do for customers to find you at the top of Google. Many factors influence the position of your web pages, but it’s going to take more than mentioning a phrase once to push your site to the number [...]
Your website is an important part of how you reach your target customers, showcase your business and enhance the client experience. Many small businesses don’t know where to start, but luckily, it’s much easier than you think. Just follow our 5 simple steps to creating a site which is perfect for your business. [...]
Businesses often get told they need regular content for their site, but this can take on many formats. One of the most commonly adopted strategies is starting a blog, but is this the right option for your business? […]
Businesses often get told ‘content is king’ when it comes to outshining their competitors, but what does that actually mean? Web content refers to creative or informational elements added to a site such as blogs, case studies, infographics, videos or landing pages. These form the basis of what drives the right traffic to your website [...]
Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising are not mutually exclusive. The aim of both is to bring traffic to your site. And, as part of a well-rounded strategy, it’s perfectly acceptable to do both. Here are 11 good reasons why we recommend you pair SEO with a PPC campaign. [...]
SEO is an evolving science that combines programming, content, and keyword selection. Every second, 40,000 search queries are processed by Google, and 10,000 by Bing. All the major search engines are in competition with each other, and all work hard to provide effective search results. All major search engines have developed algorithms that are designed [...]
Google’s major updates may sound cute and cuddly, but their effects are anything but. Even though the world wide web was still recovering from the bite of Panda, in April 2012, Google rolled out a new major update dubbed Penguin. Google’s updates are grouped in terms of their effect. While Panda’s role was to punish [...]
Each year, Google undertakes hundreds of updates to its algorithm as it seeks to weed out poor quality content. Despite the efforts of Bing and others, around nine out of every ten European web searches are performed using Google, and Google maintains this bone-crushingly tight grip by refining the results it produces to make them [...]
JJ Solutions works with small and medium sized business (SMEs) in the Surrey area. The vast majority have their own premises – a ‘bricks and mortar’ presence on the high street. Businesses that serve customers in person have different needs in terms of search engine optimisation (SEO). As a web design and SEO company, we [...]
Search engine optimisation (SEO) is all about pleasing Google. The search giant updates its algorithms regularly, and it’s up to businesses to stay ahead of the game and ensure they’re giving Google all the right signals. With the help of a Surrey SEO professional, your business could also rise to the top of Google’s search [...]
At JJ Solutions, we work with a huge range of varied businesses across the Surrey area. While developing their new website, we come up with an SEO strategy that includes a custom set of actions and tactics to improve search engine visibility. One of our standard recommendations is that every business has its own blog, [...]
Never heard of Google Places for Business? You could be missing out on a stream of new clientele. Google Places for Business is one of the most important tools businesses can use to get noticed in their local area. In order to talk about Google Places for Business, we first need to understand a little [...]
How do we begin to start when getting your website to the top of Google? It’s quite a detailed process but we begin by discussing the keyphrases that you feel your website should appear for. We then take these phrases and analyze them using various techniques (we can’t tell you them all as someone may [...]
