Are you thinking about starting a business blog? Creating a blog content plan is essential, helping you engage with your audience, attract relevant traffic to your website and show search engines you’re an expert in your field. Whether you already have a blog or you’re just starting one, a carefully crafted plan will guide your efforts and help produce high-quality content.

Here are some key steps in creating an effective blog content plan.

Helpful content for your target customers

The first step in outlining a blog content plan is to consider its purpose and goals. This involves asking yourself questions such as:

  • Why are you starting your blog? Would you like to raise brand awareness, generate leads or engage with the right customers?
  • Who are your target blog audience, and what problems are they trying to solve?
  • How do your business’ products and services solve their problems?

The answers will help you create blog topics you’d like covered.

Consider your SEO strategies

Do you work with an SEO expert? Talk to them about how your keyword research and SEO (Search Engine Optimisation) strategies can help with your new blog content plan. They may even be able to tell you popular topics your target customers are searching for to identify subjects of interest.

Blog topic creation

Coming up with your core topics for the blog should combine areas your customers are interested in with the value your business offers. Develop a mixed content strategy, including tips and guides, cornerstone pieces on key topics in your niche, industry trends and news, seasonal topics and timeless content that stays relevant for long periods. You should also tailor content to audiences at different stages of their buying journey.

Content for digital marketing and social media

Talk to your website team about how your blog content strategy will tie in with your other digital marketing output. You can share and promote blogs on your website, social media pages and email marketing, letting audiences know about your posts and encouraging them to engage.

Devise the perfect blog schedule

Once you have a wide range of topics you want covered, you should put together a blog content schedule.

  • When should each topic be covered?
  • Who is responsible for writing, approving and uploading the content?
  • Where will you get relevant images for your blog posts?

Devise a regular content publishing plan, as consistency improves audience retention.

Monitor blog performance

A good blogging strategy doesn’t just stop when you post your content. Track the performance and readership of your blogs to understand what’s engaging readers or not. Update your content plan regularly, aligning blogs with your goals, changing trends and evolving audience needs. You should also periodically refresh old content to keep it relevant.

Thinking about starting a blog? Get in touch

At JJ Solutions, we can take care of all your digital needs. This includes blog content strategies for businesses in London, Kent and Surrey locations like Balham and Banstead.

To get started, contact us now.